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Case Study

Jinfiniti grows by 450% with custom
WooCommerce theme

Jinfiniti is a scientist led, data driven company that is dedicated to empowering clinicians and individuals to optimize their health.

Devopts assisted Jinfiniti - a longevity biomarker company to grow by 450% in 2024 with website re-design and custom e-commerce integration

Project Summary

Jinfiniti was founded by a team of scientists with highly successful academic careers with a desire to bring powerful and positive change to the health and longevity field by developing a number of innovative biomarkers that are not available anywhere else in the world. Currently they are a leading US-based e-commerce brand, pioneering in longevity supplements and NAD and aging biomarker testing. 

With significant growth in their business, they encountered limitations with their existing e-commerce platform, hampering flexibility, control, and user experience. The platform lacked intuitive subscription and checkout processes, especially on mobile devices. Additionally, managing and updating the website posed challenges for their team.

We crafted a mobile-first WordPress & WooCommerce website, integrating custom features to significantly enhance user experience, alongside a user-friendly backend tailored for seamless team management.

This resulted in a profit increase of over 450% in 2023, with the company being well-positioned for continued growth and success in the competitive e-commerce landscape. The Jinfiniti Precision Medicine website has been featured many time by reputed magazines and publications.

450%

Increase in profits

25%

Visits converted

2.3m

Avg. time spent on page by visitors

25%

Repeat purchases made within 1 year
  • Won the 20 most innovative e-commerce companies to watch awards in 2022.

    Challenges Faced

    In 2021, Jinfiniti grappled with ongoing development, maintenance, and administration challenges associated with their existing e-commerce platform. The platform’s limitations hindered workflow efficiency, necessitating an enterprise-level solution capable of scaling to meet their growing demands.

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